Steps Real Estate

Description

Client Challenges

• Absence of a simple, efficient CMS for managing content and real estate properties.
• Complex property listing requiring extensive filters for user convenience.
• Need for a responsive, intuitive design to enhance user experience.
• Demand for fast page load times and optimized performance.
• Multilingual functionality with the ability to easily edit and update content from the dashboard (back office).

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Our Solution

• Scalabilty: Built a scalable CMS to manage an unlimited number of real estate properties.
• Image Manipulation: Integrated a file manager for property photos with optional image storage on AWS S3.
• SEO Optimization: Ensured on-page SEO optimization to boost search engine visibility.
• Custom Features: Enabled full content management, including property listings and multilingual updates, through the back office.
• Role Based Access Control: Introduced role-based access control to manage permissions for different team members.

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Development Process

1. Discovery and Planning: Collaborated with the client to understand their needs, focusing on property management, content updates, and multilingual support.
2. Prototyping: Wireframes, UI/UX design for user flow, feedback integration.
3. Architecture Design: Designed a scalable system architecture to support an unlimited number of properties and a flexible CMS.
4. Authorization and Role/Permission: Implemented the role-based access control structure for managing different user permissions.
5. Backend Development: Built a custom CMS to manage real estate properties, with features like a file manager for images and the option to store images on AWS S3. Integrated robust property listing filters for enhanced search functionality.
6. Testing and Launch: Cross-browser, device testing, performance optimization, and final launch.

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Results

• Increased Efficiency: The custom CMS streamlines property management, reducing the time and effort needed to update listings and content.
• Enhanced User Experience: The responsive design ensures optimal performance on all devices, leading to improved user engagement and satisfaction.
• Faster Page Load Times: Performance optimizations result in quicker page loads, improving user retention and search engine rankings.
• Better Property Discovery: Advanced filters make property search easier, leading to higher conversion rates from users finding the right listings faster.
• Multilingual Flexibility: Multilingual support increases accessibility for a diverse audience, expanding the reach of the website.
• Improved Security and Control: Role-based access control provides more secure and organized management, protecting sensitive data while allowing flexible team collaboration.
• Scalability: The system's scalability ensures it can handle growth in property listings without impacting performance.
• Improved SEO Performance: On-page SEO enhancements boost visibility in search engines, increasing organic traffic to the site.

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