City College

Description

Client Challenges

• The need for a modern and professional web presence to attract students.
• Integration of course listings, admissions, and student information.
• Optimizing for both desktop and mobile devices.
• Streamlining backend processes like course management and student applications.

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Our Solution

• Design Approach: Focus on creating a clean, educational aesthetic with intuitive navigation.
• Responsive Design: Optimized for mobile, tablet, and desktop screens.
• Course Management System: Built a system for managing courses and displaying real-time information.
• Custom Features: A student portal, online enrollment, applications, custom form submissions and a fully functional role based dashboard (backoffice).
• SEO Optimization: Ensured search engine visibility with content structuring and on-page SEO techniques.

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Development Process

1. Discovery and Planning: Understanding client goals and creating a roadmap.
2. Design & Prototyping: Wireframes, UI/UX design for user flow, feedback integration.
3. Development: Frontend and backend development, including third-party integrations (i.e. LMS).
4. Testing and Launch: Cross-browser, device testing, performance optimization, and final launch.

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Results

• Increased Enrollments: Increased the student enrollment submission rate threefold by simplifying the process of adding related data through an online enrollment form, thereby reducing complexity.
• Improved User Experience: The improvements made to the website led to a significant reduction in bounce rates, indicating that users found the content more engaging and relevant.
• Reduced Support : Support queries decreased as a result of a more intuitive user interface.
• Faster Load Times: Improved website performance, with metrics showing reduced load times or improved speed scores on tools like Google PageSpeed Insights.
• Reduced Administrative Work: Streamlined administrative tasks by automating the enrollment submission process and the collection of associated documents.

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